not everyone who believes in a business has the resources or the will, or even the skill to do that. also, if i believe in a business, that doesn't mean it makes sense to compete with them.

to give an example, i really love what valve is doing for gaming on linux. i would love to work for them. are you suggesting that i should start my own gaming company?

if i really like a company, i want to see that company succeed, not start another.

also, for myself, i don't want to work for a company whose business i don't believe in. i would, if it was the only option, but if i have a choice then i prefer to work for a company whose business goals and practices i can agree with.