The problem for twitter is it isn't the only game in town when it comes to social media, not by a long shot. They're not even in the top ten. They're a megaphone in a large pile of megaphones, and those other megaphones don't bite the hand that picks them up.

Twitter needs the LeBrons of the world far more than they need Twitter.

As someone who was on Twitter long before Oprah, or Elon, or Obama, or most other celebrities and politicians: I strongly disagree.

(Speaking about Twitter the product, not necessarily Twitter the company.)

That was an entirely different era. If you yearn for it, come on over to Mastodon.

Twitter the multi-billion dollar advertising company needs the big whales. I think it was pretty clear the company was under discussion.