Re:Giving away the secrets of 99.3% email delivery
by ceejayoz on Tuesday January 31, 2012 @09:10PM
(#3536305)
> Even if people happily sign up for your emails, that doesn't mean they will tell you if they stop receiving them.
Plus, when they decide they don't want it six months later, they'll use "Report Spam" to stop them from showing up in the inbox.
Re:Giving away the secrets of 99.3% email delivery
by themcgruff on Wednesday February 01, 2012 @12:22AM
(#3536825)
You comment reminds me that we left out a biggie: We include a "stop sending me these messages" link in almost every email we send. The link actually works too.
Re:Giving away the secrets of 99.3% email delivery
by ceol on Wednesday February 01, 2012 @01:29AM
(#3536955)
I think ceejayoz was saying some users are lazy or don't remember signing up for your service, so they'll click the "Report as Spam" button as a quick way to "unsubscribe".
Re:Giving away the secrets of 99.3% email delivery
by fierarul on Wednesday February 01, 2012 @08:08AM
(#3537745)
Or some users assume that by clicking the "unsubscribe" link you are actually confirming the email is read and might get even more spam.
Re:Giving away the secrets of 99.3% email delivery
by taf2 on Wednesday February 01, 2012 @08:59AM
(#3537912)
That's probably because that's how it used to work. Remember before can spam laws?
Re:Giving away the secrets of 99.3% email delivery
by fierarul on Thursday February 02, 2012 @07:08AM
(#3542371)
What makes you believe it changed?
Re:Giving away the secrets of 99.3% email delivery
by joelhaasnoot on Wednesday February 01, 2012 @01:43AM
(#3536993)
For some mailing lists you find yourself onto that's actually the case, removing yourself is next to impossible...
37signals has an easier time of it because the vast, vast majority of their emails are transactional, so users will pipe up and complain if they are not getting them. Marketing emails are a lot harder to troubleshoot.
And before the masses get up in arms about spam, when I say "marketing" I am talking about even the most compliant, user-friendly, double-opt-in email campaigns. Even if people happily sign up for your emails, that doesn't mean they will tell you if they stop receiving them.