My point was that Amazon could support another retail brand beyond WF.
Their target demo is Mercedes or BMW SUV driver (I'm mostly joking): elitist, hyper-self-absorbed, conspicuous consumption Before Amazon acquired them, their prices were relatively absurd and the products were even bougier.
It's also true you can't get some staples at WF because they need to ensure each SKU makes enough profit / shelf area.
The priciest of WFs are the small ones in major metros in mixed use commercial-residential areas that are essentially convenience stores.
WF post-Amazon also discontinues items that seem to me to be desirable, but I guess I'm not an average WF customer.
One positive point of WF is many locations have bulk dry goods that can sometimes be almost sanely priced.
Disclosure: I live ~1 mi from 3 WF and their HQ.
PS: I recall I was walking on the sidewalk crossing a WF parking garage, and out of nowhere, a white woman driving a white Mercedes SUV with the window rolled down tried to physically push me with their vehicle, laid into their car horn, and shouted profanities at me for the crime of not moving fast enough. Makes one consider wearing several GoPros when they venture forth into the world.
Amazon Go doesn't make any money and doesn't scale.
Amazon palm pay at Whole Foods doesn't work. There's no way to easy way to opt-out of it or change cards, and took WF employees 30+ minutes to figure out how to remove it.