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Re:What is really going on at Amazon Fresh? by jonnyreiss on Wednesday March 29, 2023 @04:55PM (#35363471)
The organic varieties are much more in line with what a consumer expects to find in Whole Foods --- this retailing choice makes sense to me.
Re:What is really going on at Amazon Fresh? by kritiko on Wednesday March 29, 2023 @05:42PM (#35364158)
Obviously this is in line with the history of the brand of a fancy, organic- and artisanal- focused grocery. (Does it have better profit margins than other groceries?)

My point was that Amazon could support another retail brand beyond WF.