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Re:Giving away the secrets of 99.3% email delivery by JS_startup on Tuesday January 31, 2012 @05:42PM (#3535563)
Agreed. Only at a huge scale is a custom made e-mail solution time or cost effective.

Obviously the blog post was only talking about how effective it is for 37signals, but I fear many young startups will misinterpret it and waste a ton of time rolling their own mass e-mail solution.

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