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Re:The EV Transition Is Harder Than Anyone Thinks by jabl on Wednesday March 29, 2023 @01:37AM (#35353063)
I'd really like to meet the marketing genius who decided to name the car "BZ4BX". Really rolls off the tongue, that one.
Re:The EV Transition Is Harder Than Anyone Thinks by bdcravens on Wednesday March 29, 2023 @02:05AM (#35353246)
It's actually slightly easier, bZ4X.

The name does actually have a meaning: bZ(Beyond Zero emissions) 4 (based on Rav4) X (Crossover)

That said, I wish they had just called it the Rav4 Electric. I believe mass adoption comes from car companies integrating the electric models into what (non-cutting edge) consumers already trust (Chevy is the only one really embracing this idea)

Considering this model was announced before they asked Toyoda to step down for failing in EV adoption, I suspect it was named to not sully the reputation of an established model.

Re:The EV Transition Is Harder Than Anyone Thinks by lloeki on Wednesday March 29, 2023 @03:00AM (#35353628)
> Rav4 Electric

REV4.

  - it's a Rav4
  - it's an EV
  - it revs
  - it's a revolution
Re:The EV Transition Is Harder Than Anyone Thinks by Al-Khwarizmi on Wednesday March 29, 2023 @05:05AM (#35354493)
> That said, I wish they had just called it the Rav4 Electric. I believe mass adoption comes from car companies integrating the electric models into what (non-cutting edge) consumers already trust (Chevy is the only one really embracing this idea)

There are some more. Peugeot has electric models with the same naming as their ICE models but an "e" on front (e-208, e-2008, etc.) Hyundai has the Ioniq in EV and non-EV versions. And there was also a Volkswagen eGolf, although I think that one has been abandoned to be replaced by models with electric-specific naming.

Re:The EV Transition Is Harder Than Anyone Thinks by bee_rider on Wednesday March 29, 2023 @07:38AM (#35355698)
I would pronounce that “busybox.” I wonder if it uses BusyBox.
Re:The EV Transition Is Harder Than Anyone Thinks by joezydeco on Wednesday March 29, 2023 @11:06AM (#35358340)
The sister Subaru Solterra is slightly better, but not much.
Re:The EV Transition Is Harder Than Anyone Thinks by mywittyname on Wednesday March 29, 2023 @03:08PM (#35361768)
It's actually BZ4x. Beezey Forks.

Toyota press people don't like people calling it the Beezey Forks. But much like the XBone, once you hear the name, it sticks.