However I disagree with the GP’s statement that people are not buying them as a solution to climate change. People definitely believe they are part of the solution. I’ve heard of people installing induction stoves to remove their reliance on gas.
That's OK (ignoring all the other environmental costs of EVs and the continued car use, as opposed to public transit).
But it doens't fit with the "they buy them because they're better/fancier/cooler" narrative. As another person writes below: "I like driving, and my next car will most likely be an EV, not because it's "better' (whatever that means), but because the Australian Taxation Office has modified the treatment of EVs to make buying anything else financially stupid."
Rebates also help overcome the higher upfront cost. The total cost of ownership of EVs can be lower than an ICE car due to cheaper energy and low maintenance, but the upfront cost is a barrier.
And then there's the fact that a lot of people don't know how good EVs are, so they base their purchasing decisions on myths and assumptions, and need a push to even try them.
Right, exactly the reason why governments around the world first try to subsidize EVs through various schemes (tax rebates, discounts, etc), and then it doesn’t work - threaten to stop non-EV sales in 10 years. All of that because the EVs are a better product that consumers are screaming for. Right.