OP and the article OP's situations are relatively easy in that the company actually told them what triggered the ban, and that presumably an explanation is all that's needed. I don't understand making a big deal about it. Tell them you don't know what your surname means and that "ALEP" is just an acronym that means "A Less Evil Product" and be on your way. Why does everything have to be a fight?

Sure, when the company says "We're banning you and not telling you why. Hahahaha!" it's infuriating, and probably worth even more than an angry Twitter rant. But "Can you explain what this specific thing means?" is not worth the rant IMO. Just explain and go on living your life.