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A comment on Ask HN: Successful one-person online businesses?. Parent comment

Re:Ask HN: Successful one-person online businesses? by HWR_14 on Monday March 27, 2023 @11:09PM (#35335407)
> Any improvement in conversion rate is going to help the publisher, the network and the ad buyer.

Since ad buyers pay per conversion, I don't actually think it helps them to increase the conversion rate.

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Re:Ask HN: Successful one-person online businesses? by fdaslkjlkj23 on Tuesday March 28, 2023 @07:23AM (#35338907)
Don't be dense. If you pay $5 per conversion, and earn $10 per conversion, you make $5 profit as an ad buyer. What happens if you have 2 conversions? 3? 20? You make more profit.

Alternatively think about the flipside, how in the world could you possibly think having a lower conversion rate is good for the ad buyer? A 0% rate?

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Re:Ask HN: Successful one-person online businesses? by HWR_14 on Tuesday March 28, 2023 @10:22AM (#35341590)
If you pay $5 per conversion, it doesn't matter if you have 100 impressions per conversion or 10 impressions per conversion. You are pretty conversion rate insensitive.

I mean, obviously it's different at the extremes like 0% vs 100%, but I doubt header-bidding produces that great an effect.

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