I've been following chess tournaments for around two years now. Usually, they aren't this dramatic. In fact, more often than not, you have no clue what tournament is coming up next as there's little to no promotion happening for these events.

For instance, the FIDE World Chess Championship between Ian Nepomniachtchi and Ding Liren is starting in about two weeks, and there's hardly any hype related to it. However, once the tournament starts and there are some interesting results, hype gradually builds up. Like when Carlsen lost two back-to-back games against Giri and Abdusattorov, there was quite a bit of interest in the tournament. Or the famous Carlsen vs. Niemann controversy.