But just like building more roads induces more demand by making driving more attractive, this will lower the cost of custom software development and create new demand. Perhaps one day soon it will be affordable for every company of every size to have a fully custom ERP solution instead of shoehorning their business processes into Salesforce or the like. Perhaps every family will have a custom app managing their household's smart home appliances, childrens' allowances, autonomous vehicles, home maintenance, bill payment, child homework tracking, etc. in an integrated system.