I get the feeling TikTok has played themselves. Their format is super addictive, and it works, but the problem is that with something super addictive people lose interest sooner.

It's not an actual drug so you can't just keep upping the dosage. I don't have the internal metrics and I'm sure they are still making gains, but I think their wave is going to be much smaller than Facebooks.

It's still very popular of course but just judging by the number of times phones have been shoved in my face to watch a tiktok at social events recently vs a year ago I have to feel their is some level of decline. I also notice that even the younger crowd isn't using it as much.

It seems to me that right now the most popular thing is sharing videos, both 3rd party and original within various group chats.

I think there is social media platform overload, and the best way to keep in touch with people that actually matter to you and be sure they see your content is having group chats where you share things and then talk about it. Just my anecdotal observation, I'm probably wrong.

It seems similar to the resurgence of piracy now that there are 50+ different streaming apps.

I don’t think TikTok is any more addictive than the rest. If anything, TikTok doesn’t make me feel missing out if I don’t constantly check the App.

I’m aware of the Chinese thing and how it makes some people feel but IMHO TikTok is healthy in in comparison with the Instagram or Reddit for example. You still can spend hours once in though.

After years of stagnation with Meta, TikTok is a step forward.

It's not about missing out but you get sucked in and there's no end. I don't use TikTok myself but I've gotten stuck with YouTube Shorts where 45 min easily fly by despite me disliking it. On all other social media platforms you reach the end and see content you read yesterday. On these video platforms it just goes on and on. Short videos are also a very digestable format.

I think this is good, it’s time we’ll spent. What I struggle with is the need to constantly check what’s new and never feel satisfied enough to move on.

I love taunting people by saying: "It's all just Vines"

> with something super addictive people lose interest sooner

Well, "addictive" literally means "cannot easily stop doing it"

Sure, but you can't really just do more. It's addictive nature plateaus rapidly. I guess you could get multiple phones, but not really. It's micro-addicting, but I'm a macro level it's less so. It's extremely hard to stop, but life necessitates you must at times and then it fades instead of compounding like a true addiction.

> What is the latest cool Meta product which promises a bright future for the company?

Hum... Did the executives of all those large companies just happen to discover they aren't innovative at the same time? Or are they trying to prop-up their stock so they have time to exit on the prices created by the low-interest market?

One of those is way more likely than the other.

(But yeah, those companies have stopped innovating long ago.)