I work in marketing and branding and I agree with you. But I think it should also be mentioned that the quest to distill complex meaning into a simple, memorable, scalable logo that also achieves many other specific brand objectives sometimes leads to delusions of grandeur.

Case in point, the now infamous 2008 Pepsi logo redesign manual:

https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...