You can't lose money making and selling coffee. Coffe literally costs $0.05-$0.2 to make.
1$ is probably at cost. And everything else have extremely good margins. Probably outside the cheapest items on menu. And those are there to build brand loyalty.
Re:The Coffeeshop Fallacy
by reducesuffering on Saturday March 11, 2023 @12:10PM
(#35110308)
No way. My home coffee is 14 oz. for $5 and lasts like 25 cups. That's $0.20 a cup. At McDonald's scale, their filter cost is 0 and I'm sure their coffee bean price is half of that, at $0.10 a cup. They're also really automated. If you've ever seen how automatic their soft drinks get poured in the drive-thru, it's like a factory.
They probably sell coffee at loss to upsell them on burgers