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A comment on Google dusts off the failed Google+ playbook to fight ChatGPT. Parent comment

Re:Google dusts off the failed Google+ playbook to fight Cha... by zmmmmm on Friday March 10, 2023 @01:24AM (#35091074)
It's surprising they didn't learn from Gmail. For a while I was the most popular person in my circle of business colleagues because I had gmail invites. Artificial scarcity goes a lot further than forcing something on everyone in the end.
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Re:Google dusts off the failed Google+ playbook to fight Cha... by hencq on Friday March 10, 2023 @01:44AM (#35091206)
On the contrary, they did try the artificial scarcity thing with G+, but unlike Gmail, a social network isn't really useful if your friends aren't on it.
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Re:Google dusts off the failed Google+ playbook to fight Cha... by esprehn on Friday March 10, 2023 @02:12AM (#35091400)
They already knew that from Wave, which also had the "my friends aren't on it and I have no invites" headwind.
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Re:Google dusts off the failed Google+ playbook to fight Cha... by grumple on Friday March 10, 2023 @10:31AM (#35095607)
Yet Facebook was hyped because of artificial scarcity. They started by rolling out to one elite university at a time.
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Re:Google dusts off the failed Google+ playbook to fight Cha... by blackoil on Friday March 10, 2023 @01:48AM (#35091226)
Gmail was able to leverage open email standards, so aren't constrained by network effect. Second, it was way ahead of competitors in terms of storage and overall product.

Google+ was competing head on with Facebook which had a huge leverage in terms of the network effect.

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Re:Google dusts off the failed Google+ playbook to fight Cha... by kryptiskt on Friday March 10, 2023 @02:11AM (#35091386)
It doesn't work if the service needs the network effect. Google Wave crashed and burned right out of the gate because it was exclusive and it was exceedingly unlikely that all the people you wanted to collaborate with were able to get in.
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Re:Google dusts off the failed Google+ playbook to fight Cha... by passion__desire on Friday March 10, 2023 @11:20AM (#35096437)
Isn't Reddit what Google wave tried to be?
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