With that said, most people do place a lot of value in the connections they made during their time in school. I'm not sure those connections can be built by online institutions. That may have a dramatic effect on opportunities one has later in life.
On an unrelated note, I had a teacher in high school several years ago that figured universities were already obsolete at that time. It's interesting it is a topic still in debate. Perhaps he was a man ahead of his time; he teaching style certainly was.
Outside of simply procuring a job, they matter even more. As an example, the company I work at offers professional education services on CUDA and OpenCL (with other HPC architectures in the works). One of the guys who teaches it did his masters in EE at Stanford. I don't think the impact of that can be overstated when selling the service to companies.
Many parents are very conservative in their approach to education, and the parents see the University path as the most certain way forward. Since the parents are largely the motivators toward higher education and sometimes pay the bill, they're a large target audience to reach.
Once they go online not only will they have to justify their fees but students may get this crazy idea that the university should be there to help them fulfill their own learning goals.
I suppose that some of the more mercenary universities (or those that can't attract a lot of physically present students) may do the math and realise that they can make more money in total by going for the "pile 'em high and sell 'em cheap (on the internet" approach.
If standardized testing and related work are good enough for college admissions, would something similar be sufficient for more specific course work?