> But now with these AI models Google should be able to assess the true value of a page
That'd be nice, but I am skeptical for a number of reasons. Not the least of which is that where Google has already applied AI, it has seemed to make things worse, not better.
That is true to the extent that the "anything" is only a proxy for quality. Keywords, reputation, etc are all proxies.
But now with these AI models Google should be able to assess the true value of a page. Does it provide useful information? In what area? Etc. Then invert that in order to answer queries. I really hope this is where page ranking is headed.