I think this was meant to be a dry and cynical observation that we probably all actually agree with.

I don't think they approve.

Think of it this way, if they actually approved, would this be how they would say it?

Maybe. Anyone who thought it was a great idea and generally liked marketing would necessarily be so different from me that it only makes sense that I would not be good at thinking like them enough to accurately interpret what they wrote. So I suppose it's possible that this is perfectly direct and sincere, but it just does not seem reasonable.

EDIT: From further comments below, I guess I got my answer. They actually don't see this as a problem. Oh well so much for giving people the benefit of the doubt.