Re:Beware of Book Blurbs
by bonkersbonkers on Saturday March 04, 2023 @04:07PM
(#35024515)
aka 'logrolling'.
https://en.wikipedia.org/wiki/Logrolling
Those in the UK will be very familiar with the satirical column in Private Eye that does precisely this (albeit for UK Publishers).
*The greatest story ever told! -- Jonas Logroller, Punxsutawney Herald
if you think reviews are better, be aware that the NYRB is often referred to as "The New York Review of Each Others' Books."