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Re:Beware of Book Blurbs by AlbertCory on Saturday March 04, 2023 @03:58PM (#35024446)
Blurbs in book marketing: exactly the same comic content as in movie marketing.

*The greatest story ever told! -- Jonas Logroller, Punxsutawney Herald

if you think reviews are better, be aware that the NYRB is often referred to as "The New York Review of Each Others' Books."

Re:Beware of Book Blurbs by bonkersbonkers on Saturday March 04, 2023 @04:07PM (#35024515)
aka 'logrolling'.

https://en.wikipedia.org/wiki/Logrolling

Those in the UK will be very familiar with the satirical column in Private Eye that does precisely this (albeit for UK Publishers).