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Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by paxys on Thursday March 02, 2023 @01:23PM (#34999603)
We buy face creams and cars and sodas and everything else under the sun because popular celebrities tell us to. You can find it "odd" but it works.
Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by ztrww on Thursday March 02, 2023 @02:10PM (#35000310)
It works for enterprise software? why so few companies do it then?

also even if we focus on the consumer market there are very successful companies which don’t spend any money on traditional marketing and don’t do ads at all.

Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by WalterBright on Thursday March 02, 2023 @03:55PM (#35001928)
> there are very successful companies

Naming a couple would make your claim more persuasive.

Re:Company Lays Off 8k While Paying Matthew McConaughey $10M... by pvaldes on Friday March 03, 2023 @06:50PM (#35016569)
> It works for enterprise software?

Is not really a new marketing concept

https://www.youtube.com/watch?v=P0AJM6HMYjM