Also, changing the material changes the experience of drinking something. At least I find the experience of drinking from glass to be very different to drinking from plastic or drinking from aluminium cans, even if the properties of the liquid itself is completely unchanged.
(I dislike drinks with straws for the same reason; cold glass touching lips and liquid running out from it is a different and better experience than putting plastic in the mouth and letting liquid shoot up into the palate.)
Not only is glass breakage direct loss, its a health hazard. Always pissed me off when dumbasses did crap like break glass bottles in parking lots.
It's a fun novelty, but I think one of the first bottles that I had tasted like soap- probably didn't get fully washed or something. That also ended up being the last one I had. If I'm going to drink soda, aluminum cans are hard to beat.
Not to mention transporting it. I wonder where the breakeven point is on energy costs.
Soda did come in glass bottles when I was young. I don't know precisely why we stopped, but my guess is because people didn't like getting new drinks in beat up old glass.