Re:Another Round of Layoffs at Meta
by HDThoreaun on Friday February 24, 2023 @12:38PM
(#34927195)
Ads shown were up 21% last quarter on minimal user growth to make up for cost per ad going down 17% according to earnings report. Facebook is absolutely shoving as much ads in as they can at this point.
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Interesting that cost per ad went down. I wonder what happened to the click-through-rate as users had so many more ads shoved in their faces.
It's possible that ads are now cheaper, but also less effective. I only ever did pay per click because impressions mean nothing to a startup that no one has ever heard of. But it was always hard to break out of the default settings that were pay per impression.