Google are not only making it worse because of advertising, they're making it worse by facilitating scammers and fraudsters and various other criminals.
All because their systems are so automated as to eschew any review that might actually make advertising on the Internet slightly less distasteful (and maybe the FBI wouldn't be recommending the choking off of Google's primary income stream)
Stealing and impersonation good, sex bad.
People in the US have this puritanical view on sex -> it is inherited by Silicon Valley -> it gets forced onto the rest of us.
Since the rest of us are forced to rely on US-based products in some capacity (app stores, payment processors, CDNs...), you can't make anything sex-related even in places where sex work is viewed far more openly than in the US.
The US doesn't have a smalltime corruption problem, you don't bribe your local cop, it has a bigmoney corruption problem as seen (again) here.
We are going to end up with 10 'scammer' ad in the top 10 result, each and everyone fighting each other with more ad budget and lower profit margins.
In the end, the website owner won't even need a website.
Google are enabling fraud on a massive scale by permitting the hijacking of established names and brands. Often brands or names that some small family company has worked for years to build a reputation for.
We do indeed live in a world where tech and capitalism have birthed some sort of horrific offspring that’s choking us all.