There are other ways engineers deal with the lateral forces from earthquakes - base isolation (as mentioned in your video), dampeners (as shown in your video), shear walls, braces, and engineered moment frame connections that stiffen the whole structure.

shear walls, braces, and moment frame connections are a lot more common than base isolation and dampeners, especially for smaller buildings.

> shear walls, braces, and moment frame connections are a lot more common than base isolation and dampeners

More common, but much less interesting to look at :)