I remember that when the Starlink satellites first went up and people complained they were too visible, Starlink agreed to make future ones less so. I don't know why they didn't do that to begin with, maybe the metal is shiny by default and it's an extra cost to make it matte? Maybe it's about heat, since a matte object will absorb more from light? At any rate we're in dire need of some regulation around satellite visibility before we lose more of our night sky... oh, and flying drone billboards need to be banned before they catch on.