There’s no reason why Apple can’t be pulled into a stupid war.

Imagine going to the iPad product page on Edge and being met with “hey you should buy a surface tablet instead”.

Apple then retaliates with similar tactics.

And where will it show that ad? Whenever you use their devices to visit Google and MS sites, of course :)

Yeah, Apple isn't immune to this crap either:

https://lapcatsoftware.com/articles/TRYTHENEWSAFARI.html

No Apple just don't even allow you to install a non Webkit browser from the app store on their phones.

Why waste time advertising on competitor's websites when you can just stop them from using competitors altogether (or at least require them to use you at the same time)

That's only the rendering engine, Chrome and Edge would still have all their tracking, marketing, default search built into their browsers on iOS.

Only if you're naive enough to think that Apple doesn't do the exact same thing with Safari when you launch other browsers...

https://apple.stackexchange.com/questions/153379/how-do-you-...

While there's definitely a lot of similarity, I think there's still quite a big difference between a system notification popping up saying "try Safari" and hijacking the webpage of your competitor to say "try Edge".