I have seen this a few times even as a dev, where people put way to much focus on twitter. I think its because there is a class of people that use twitter and they think twitter is really really important. But some random person on twitter tweets "@company x is bad" and its taken much more seriously than say an email, slack message, or whatever. Most people don't use twitter ever, most people on twitter rarely use twitter. We need to kill twitter and move on.