Even if the Google Hotel Search feature fixed it, it doesn't help for other search results, or if people just run a quick search on each site and notice the prices are much higher on one than on the other.

At one point we were sending prices to GHS, which I think were all-in. But it was a fraught relationship, which I think ended. Google was trying to take a huge cut of the fees, while offloading the hard work of managing travelers, owners, payments, complaints, etc to us. It didn't make sense to help them eat our lunch.