While I agree with the broader point (Apple probably wouldn't do AR for a niche enterprise use case), it does have some level of enterprise sales. I'm pretty sure a company that provides thousands of MacBooks to its employees has an Apple account rep.
Because Apple has never makes things with business-to-business intent. Sure, there's iOS MDM, and what little passes for networking in macOS in general (and briefly, the Xserve), but that's the full extent to which they're made for business use.
It's all only ever been higher-end consumer-level stuff, and the fact that some businesses happen to use their gear is more a happy accident than anything Apple themselves explicitly planned for- they didn't have a good rackmounting solution for years after you'd find businesses hacking together server room mounts for the circular computers.
So no, I don't think they'll be explicitly courting businesses- sure, they could almost certainly make a good run at it (especially with the technological edge they enjoy now, but will likely lose to Nuvia-Qualcomm in the coming years), but that's just not how they've worked for their entire existence as a company.
But they do target sophisticated professions willing to spend a premium when it makes sense to that profession. And that's what I was trying to convey - there have to be domains out there where it makes sense to have this kind of device OR it has to fit in a similar niche as the Watch.
But I don't think truckers and medical enterprise are really the target market. Those people might find a use for this product, but Apple focus their high-end products and advertising on trend leaders, media professionals, creative prosumers/aspirants.
Mostly, because at the moment, it isn't clear to me what, where, when the market for these headsets might be. And Apple, for all their innovation, tends to jump in when the demand has become somewhat clear. These headsets, at least as the world currently sees them, don't seem to have a clear use case that is at a mass market and price tag that makes sense.
>But I don't think truckers and medical enterprise are really the target market
I agree - it was my attempt to reach for some crowd that might actually have a motivation to buy a device.
Even in the consumer world - my game-playing son already has a headset with a microphone attached while he's on his PS4. The VR headsets with the PS4 (or xbox, or whatever...) have been clunky in the past and had limited games, but it doesn't negate that there are already consumers being conditioned to use headsets here that could be extended in some way.
Finally - look at all the people wandering around with AirPods in their ears... is it really that hard to imagine some extension to this in glasses form or some other lightweight, non-intrusive form where the iPhone has the smarts and the headset is just another augmentation like the Watch?