In the case of Uber, I think it's more likely that someone who's used their ride service may be interested in ordering food than it would be for someone who's used Spotify for music to be interested in podcasts.

I do think you're right that more subtle nudges are probably fine. Some might begrudge them but such promotions are a lot more tolerable than directly pulling an entirely separate app into your existing app and then placing the newly imported bits in the spotlight.

You can order food in the Uber app - there's a big tab at the top in iOS.

I think there's huge pressure to "everything app" very disparate services. I've also noticed that Amazon now lets you pull up your Whole Foods code or pull up the Whole Foods storefront from the Amazon app.

You're right. I must have remembered wrong.. or maybe it has changed for worse recently?

My initial claim only works for Uber Eats. It can only be used for ordering food. There's a button to order a ride but it redirects to the Uber app.

Uber Eats seemed to be it's own thing, but now they seem to be tying them a bit more together. I've even seen the Uber app offering me the option to have food delivery setup while on my ride. Basically trying to give you the option to have food delivery arranged to show up to your destination around the same time you arrive.

But I believe you're right that initially they were more separate entities, but now it's kinda merged.

Except it's not quite the same as Spotify - when you try to order a ride, Uber doesn't dilute and replace found rides with food offerings which you don't need or want at that time. That's what Spotify did - they actually undermined their main feature to push podcasts and hurt/cannibalized their main value proposition to try to push another product that we didn't want when we opened the app.

Honestly, I think this could go much better if they just organized their damn software better and not damage their music offering with forced podcasts. Many of us would probably stay loyal and use it for podcasts as well if they made the experience great instead of forced.

Uber also is famous for having a GIANT app binary for "what should be a simple app", which they've gone on record as defending as necessary for international use. Maybe they didn't want to or couldn't continue to bloat the app.