Re:Important Advice for Creatives from the Richest Person in...
by matwood on Monday February 13, 2023 @07:17AM
(#34772623)
I agree with your point, but even items like an Apple Watch or iPhone have some signal, just much less than something like a Ferrari. Signal also differs based the group the person is in. I know many on HN think they are immune, but still buy the 100 core latest CPU and talk about it online for example.
Finally, LVMH may be critical of Apple in this article, but they would love to be in their position. Apple has mastered the art of selling things with Toyota volumes and Ferrari margins.
That's why you'll see people buy old barely functional luxury goods (like mid 2000s Lamborghinis which barely work any more) because most people don't realise they're dirt cheap now, and so the cost to signal ratio is very high. Look at Maseratis: awful garbage cars in most cases, but because they look nice, lots of people trying to signal wealth and success will buy them for cheap, despite an almost guarantee they'll be worthless.