It seems like they are on a better track to profitability if their revenue rebounds a bit - i.e. if they get up to 80% of their previous revenue they will be operating that level of revenue with underlying profitably rather than operating unprofitably at their previously larger revenue figure.

IMO Twitter Blue wasn't as much about making a load of money, as it was Musk sticking a stake in the ground and saying 'We are going to change things fast and experiment with things - and I don't want sacred cows'.

> if they get up to 80% of their previous revenue

Again with the giant ifs.

> It seems like they are on a better track to profitability if their revenue rebounds a bit - i.e. if they get up to 80% of their previous revenue they will be operating that level of revenue with underlying profitably rather than operating unprofitably at their previously larger revenue figure.

No they won't, because there are an additional ~1.5 billion the company has to pay in interest, as a result of the takeover. Twitter has fluctuated around profitability the last few years, now they have an albatross in interest payments around their neck. The only way Musk can lead them to a "better track to profitability" is if he unlocks significantly more revenue. He's been going in the opposite direction so far.

To be fair the lost ad revenue came before the layoffs. The rumours of the Musk takeover were enough to scare off many of the early ad space buyers.