Search before Google was bad. e.g. I could easily ignore 80% of the results on the first page, but at least it was all actual content.

Then, with Google, it got better and almost all results were relevant.

But we’ve been regressing over the years, and now we’re at the point where 80% of all results are both irrelevant and simply SSO spam.

I find it really hard to believe Google has some of the smartest people in the world on search and they cannot identify this.