The industry lost sight of a lot of things.

We went through a growth boom, and like all of them before, it meant there were lots of inexperienced people being handed lots of money and urgent expectations. It’s a recipe for cargo culting and exploitative marketing.

But growth is slowing and money is getting more expensive, so we’ll slow down and start to re-learn the old lessons with exciting new variations. (Like Here: managing bare metal scaling and with containers and orchestration)

And the whole cycle will repeat in the next boom. That’s our industry for now.