As an under credentialed, relative to the general population very smart white guy, I doubt the demand for any group exceeds the supply. It just might involve searching outside of the range of the lamppost. Gasp, horror, it might involve internal training as opposed to expecting people to hit all the marks for a position on their prior labor and education. It might involve hiring a lot more entry level positions than advanced positions, regardless of the needs of the moment.

The best I've seen as a person who's not part of the DEI team is cultivating relationships with universities with large numbers of URM students. But that's really still just searching slightly outside of the range of the lamppost.

Are you straight up going to small towns and offering scholarship opportunities? Going to college fairs (no, not hiring fairs at colleges, but the fairs that high school students go to to find a college) and marketing what jobs are available at your company for majors of certain degrees? These are just off the top of my head; I'm sure there are a lot better, and tested ideas out there.

Let's say green people are 10% of the population to make the numbers easy and not call out anyone in particular. You have company A and they are killing it on their diversity goals, 20 percent of its employees are green people. Now you have company B, same size and industry as company A, they want to hire green people but their "share" of greens is already working at company A, perhaps they can pull greens from other industries but ultimately someone is going to be left holding the "you don't hire enough green people" bag.

> but ultimately someone is going to be left holding the "you don't hire enough green people" bag.

This would be a good argument if we ever get to that point. But we aren't even close, and plenty of smaller companies and startups don't have diversity goals at all. There's plenty of room for some big names to go 100% green without being a tithe of a tithe of the full working population. Or even a tithe of a tithe of the working population of greens.

Even Walmart is less than 1% of the total employed population in the US. Much more so for smaller companies such as Alphabet or Meta.