Even if you 10x every year, going from year 1 to year 2 you switch from renting two 6-core servers to renting two 64 core servers, in year 3 you rent 20 servers, in year 4 you are renting a small room of racks in a colo space and add a server every other day (or you continue renting servers, if that's your style). Out of all the problems that arise from 10x-ing your organisation every year, this is a really minor one.