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Re:Until further notice, think twice before using Google to ... by beefield on Friday February 03, 2023 @09:52AM (#34641734)
What makes you think they ever waged a war? I never saw any indication.
Re:Until further notice, think twice before using Google to ... by patja on Friday February 03, 2023 @10:38AM (#34642472)
Matt Cutts made it seem like they were serious about it. On reflection, his departure seems like a turning point, albeit perhaps coincidental.
Re:Until further notice, think twice before using Google to ... by CalRobert on Friday February 03, 2023 @10:00AM (#34641864)
Well, there were algorithm changes like Panda 12 years ago...
Re:Until further notice, think twice before using Google to ... by mc32 on Friday February 03, 2023 @10:28AM (#34642309)
12 Years is a long time... fighting "the previous war" doctrine type results. Not to dismiss any non-public changes, but never the less, search results quality has suffered. Maybe search results isn't their funnel to relevant ads but rather they want to serve up ads while skipping the quality results step most people expect.
Re:Until further notice, think twice before using Google to ... by realusername on Friday February 03, 2023 @11:45AM (#34643605)
I think they did at the beginning, there's been a lot of algorithm changes before but once they realized they were losing, they just gave up.

The incentives are just not aligned anyways, Google Search gets its money from the ad links on the top, they don't really lose anything if the links below are half terrible...