Except that Apple has no plans to compete with Facebook or Google.

It is just first-party advertising for App Store, News+ etc.

The sort of channels small businesses were never going to use anyway.

> just first-party advertising for App Store, News+

And stocks and weather. They also have a video platform they could expand into, and music oh don't forget books. Don't they also make a web browser?

Hmmm.... Yeah, i guess it's no big deal that it's only apple's first party apps.

They are all first party and combined represent ~0% of the advertising market share compared to Meta and Google.

Apple is irrelevant and until one of those channels gets billions of users looking at it every day it will remain irrelevant.

of all the brands, apple cult brand is the strongest, it's hard to argue when it's already spelled out word per word in their leak internal memos that their intention to stop tracking was because they wanted a cut of FB's ad revenue.

Their execution under the guise of caring for user privacy is a master class though, it's impeccably done, there should be a case study done about this.