I think it is reasonable to assume that there is a "business model" here.
[1]: https://www.statesman.com/story/business/technology/2023/01/...
[2]: https://finance.yahoo.com/news/colossal-biosciences-secures-...
Maybe the plan is to make money off the technology they create to do this and let the dodos do whatever dodos do?
* To be clear, I don't think the idea of a "PR stunt" is a bad thing, just that they are unlikely to consider the Dodo the profitability endpoint. Maybe they intend to build a park of extinct animals on an island somewhere and charge people huge fees to visit....
Well for one thing it would definitely not involve $20M+ in up front costs..
I'm not sure what your point is. Guided fishing trips is a pretty well established business model. It is a very different business model from de-extinction. (To be clear i don't agree with the grand parent either, i think its plausible albeit hard to get a succesful business model around ultra rare items).
What would the business model look like for going fishing with your friends?
Some people want to wear diamonds and dine at posh restaurants, some want to do gardening and write books on it, some want to revive extinct birds; it's not a means, it's an end.