I have no idea, but I would assume the Dodos are just a good PR stunt.* There are many many many extinct animals, why Dodo? because they seem to be almost universally known. So i they are successful, it will help them move on to the next stage of profitibility, but along the way they will gain knowledge, skill, etc. I don't know how they intend to make that knowledge/skill the basis for a business though.

* To be clear, I don't think the idea of a "PR stunt" is a bad thing, just that they are unlikely to consider the Dodo the profitability endpoint. Maybe they intend to build a park of extinct animals on an island somewhere and charge people huge fees to visit....