I wonder if the correct approach is to use "she" when talking about positive things so people don't think you assume all CEOs are male, and use "he" when talking about negatives so people don't complain you think all bad CEOs are female.

The correct approach is to just use "he" like people have been doing since the language was invented.

use of 'she' as a gender-neutral pronoun is bullshit counter-sexism... think reverse racism...

There is no such thing as reverse racism. There is racism or not.

There is not even "not racism". There is just racism.

Everyone's a little bit racist anyway :-)

http://uk.youtube.com/watch?v=KBzv6JSm-No&feature=relate...

I'd have an easier time accepting the argument for just existential Otherness. But +1 for Ave Q - I loved that show.

my point exactly. weak, superficial attempt at political correctness.

The real question is, why don't people understand English? "He" is not always gender-specific, depending on the context. Don't like it? Well, I don't like the word "moist", but I put up with it since it's part of the damned language.

If you haven't already done so, check out http://languagelog.ldc.upenn.edu/nll/?p=540

"Moist aversion: the cartoon version"

Haha, was thinking the same thing when I read it :P

But I'm not a native English speaker, so I'm not sure if there are any rules to the use of 'she/he' when talking about 3rd person?