Apple made the right choice abandoning Intel on the 10nm node, but they don't have a roadmap from here besides "get better silicon". The competition is hot, and I don't think either my next laptop or desktop will be ARM based (unless someone out-performs Apple).
Right now, AMD is showcasing a processor, the Ryzen 7040, and proudly comparing it to last year's M1 Pro using cherry picked benchmarks. That's how its going to go from now on. They have nothing to compete with M1 Max or Ultra, or Apple's current flagship processor, M2 Max, and by the time they do, Apple will have left the M2 Ultra behind and will have the M3 Max as their flagship processor. That isn't competing, that is chasing.
If we're only getting more 20-30% spec bumps every 18 months from Apple, it sounds like the race is pretty close.
That's not irony. Irony is that, right now, no other hw manufacturer can compete with Apple. I don't think Intel or AMD will ever be able to compete again until they abandon x86/amd64 and release their own ARM chip. Apple will not sweat before that happens.