News for hackers. Stuff that matters.

A comment on How rel=nofollow Works. Parent comment

Re:How rel=nofollow Works by masklinn on Thursday January 12, 2012 @09:14AM (#3456346)
> The answer for both rel=nofollow and robots.txt is that Google has explicitly promised webmasters that it will not do this.

No, not for a/@rel="nofollow", the only promise Google does is that it will not transfer pagerank credit to the link's destination[0].

This does not prevent them from using that link as an outbound in order to discover new content, nor does it prevent Google from reversing the link for the "Shared On" feature. Google specifically advocates[0] using a/@rel=nofollow for user-generated links in order to prevent rewarding spammers, Twitter's use of the attribute is not just sensible, it's necessary.

niyazpk's comment[1] looks far more sensible: "Shared On" is a specific feature for content producers and part of a special agreement and API access.

[0] http://googleblog.blogspot.com/2005/01/preventing-comment-sp...

[1] http://news.ycombinator.com/item?id=3456233

[ Parent | on HN ]
Re:How rel=nofollow Works by jasonlotito on Thursday January 12, 2012 @09:27AM (#3456404)
> the only promise Google does is that it will not transfer pagerank credit to the link's destination

Google is fairly clear about this:

http://support.google.com/webmasters/bin/answer.py?hl=en&...

"How does Google handle nofollowed links?

In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it's important to note that other search engines may handle nofollow in slightly different ways."

So, if your tweet includes a link, they drop that link from the post as far as their graph is concerned. And that graph is what makes up their search.

It's not just page rank.

[ Parent | on HN ]
Re:How rel=nofollow Works by masklinn on Thursday January 12, 2012 @10:07AM (#3456531)
Interesting, so their implementation has broadly expanded upon the original meaning of the attribute (and the one standardized as a microformat), and in recommending this be broadly used to fight against spam they've paved the way for an interesting time for everybody else?
[ Parent | on HN ]
Re:How rel=nofollow Works by jasonlotito on Friday January 13, 2012 @08:16AM (#3460401)
Broadly expanded? Standardized? Please.

I think the nofollow attributes intent was fairly straight forward from the beginning: to designate links that should not be accorded attention in search results. In 2005, this was merely via PageRank. Today, it's recommendations in search results.

Why would I want to see search results that shouldn't be given weight in a search result in a search result? Explain that to me.

[ Parent | on HN ]
Re:How rel=nofollow Works by darkane on Thursday January 12, 2012 @09:33AM (#3456427)
Where in Google's blog post do they claim to still follow the link? They provide no technical details for their process, so if we're speculating, it would make far more sense that rel=nofollow adheres to the same guidelines as a meta/robots.txt nofollow.

And this speculation for the "shared on" functionality doesn't exactly add up, either. If they're not following links with rel=nofollow, why should Google be legally or even morally responsible for storing a massive and entirely extraneous relational database, and then checking against it every time they follow a short URL from another site, just to see if it was shared on Twitter at some point?

[ Parent | on HN ]