Oh I believe it. But that's kind of like being the poorest billionaire, you're still a billionaire.

With the EEA being what it is, I'm really surprised they can keep afloat since ordering from literally anywhere else ought to be cheaper just by labour costs involved alone. These days even Amazon.de doesn't get many of my orders anymore since they're reselling the exact same crap Aliexpress has for a quarter of the price.

I’m not sure what point you’re making. How is that issue related to labor in Europe? Amazon US is all white-label Aliexpress stuff too, but the minimum wage here is literally $7.25 an hour, many states have zero sales tax, and there’s no VAT.

Even if you're selling the same item you need to pay local rates for importing, handling, stock storage, etc. which are highly dependant on labour prices and real estate costs.

As such if you're trying to sell to anyone who's not in the same purchasing power range or higher (aka literally nobody when it comes to Switzerland) you'll run into problems as you can't compete with vendors operating at lower costs in those countries. It's just basic arithmetic.

That's what makes Switzerland one of the worst places one could manufacture and/or stock things and China one of the best. Exploitation of the poor is the optimal business choice, after all it's the very foundation upon which capitalism itself is built.

They are also expanding in EEA: Germany, France, Italy for sure. I don't know about other markets.

In Germany, they are usually close to the cheapest, but rarely the cheapest when I see them on Geizhals (price comparison site).

I guess you never heard about Swiss import tax, and overall you don't seem very familiar with topic. They have no competition here, they offer maybe 50x more products than available in rest of eshops, and most have actually in warehouse. Stuff you simply can't buy elsewhere and its either not shipped into CH at all (thank you, Amazon) or at higher prices and utterly crappy warranty.

I like galaxus too but they’re not the cheapest. Most of their stock can be had cheaper from other online Swiss retailers.

Toppreise and google shopping (yeah…) often can find better deals on the same items even after shipping.

That may be true. But overall their prices are pretty reasonable.

Personally, I prefer paying a few francs more and in return get the certainty that I get what I ordered reasonably fast.

I never had a problem with deliveries from them, alas, high ticket items I picked up personally.

The only one time where they couldn't deliver a couple of USB chargers for a couple weeks because it was out of stock and the supplier couldn't supply I cancelled the pending order and had the money credited to my credit card.

Not having to deal with some dodgy outfit is worth the slight surcharge to me.

Same here. Its nice to pay a bit less but it usually comes with a headache when problems arise.

I wouldn’t pay 20% more but 5 or even 10% is reasonable.