Re:Google Is Screwed, Even If It Wins Its Antitrust Case
by xnx on Thursday January 26, 2023 @02:09PM
(#34537049)
It's OK if marketing spend goes down as long as digital continues to steal from non-digital advertising. Example: Advertising money spent on barely-targeted billboards and TV commercials could move to digital substitutes. This is some of what Google is trying to do with YouTube purchasing the rights for some NFL games.
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Re:Google Is Screwed, Even If It Wins Its Antitrust Case
by alexb_ on Thursday January 26, 2023 @02:13PM
(#34537116)
Digital can steal all they want but if the thing you have attached to the ad ends up costing more than the ad gives you, market share means nothing. All this means is you lose even more money.