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Re:Google Is Screwed, Even If It Wins Its Antitrust Case by smoldesu on Thursday January 26, 2023 @01:49PM (#34536678)
> the alternatives involve... no (automatic) monetization at all.

This is 100% what it boils down to. Google is obviously not the only advertiser in town, but if the ad bubble pops, so does the free content economy on the internet. Some people will argue the internet would be better because of it, but the transition away from ad-supported viewership would decimate the web we know.

Re:Google Is Screwed, Even If It Wins Its Antitrust Case by jchw on Thursday January 26, 2023 @01:56PM (#34536822)
I'd argue the internet I liked most was decimated by the current free content economy, though.

I'm not saying I disagree with you by any means; a lot of what we would lose would be a great shame. Only the strongest creators could probably find a way to stay alive, likely through more direct sponsorship (both Patreon and well, traditional direct sponsors. You already see this a ton on YouTube anyways.)

I get that the internet will never be as scrappy and experimental as it once was, but the way monetization spread rewarded a lot of people who thrived off of essentially taking free stuff and monetizing it. I mean a lot. Think of "prominent" "content creators" and "influencers" like Fuck Jerry. In the process of doing this, I think all of the fun was milked out of everything. Today's internet feels like a giant strip mall.

I really do wonder if this is the best middleground we can get.

Of course, if ad-tech does turn out to be more or less a giant bubble and that bubble pops, we lose everything anyways, without any chance to transition, and all of the anguish was for naught. It feels like quite a gamble to keep hinging on this so strongly for the best content online, so I hope that the patronage model continues to grow.

Re:Google Is Screwed, Even If It Wins Its Antitrust Case by edgyquant on Thursday January 26, 2023 @09:49PM (#34541870)
Yea exactly. At this point I am checked out of the mass internet and the things I do use (other than HN I suppose) I’m glad to pay for.
Re:Google Is Screwed, Even If It Wins Its Antitrust Case by treis on Thursday January 26, 2023 @02:04PM (#34536977)
Google is the only advertiser in town that matters. There's some private clubs you can go to (Facebook's properties, Amazon) but for generally placing ads or selling ad space on the internet it's Google.