Yes. There's the concept of a "taobao village" in China where you have entire rural communities of online merchants supplying smaller towns/villages that otherwise wouldn't really use ecommerce.

And the funny thing is these even exist in Germany now. In Duisburg I met some Chinese taobao merchants years ago who'd settled as expats in the city because it has particularly strong ties to the country as there's a direct freight train route to Chongqing.