I imagine future results:

> What is the capital of Canada?

Ottawa is the capital of Canada, and what better way to celebrate this beautiful country than by enjoying a refreshing and delicious Coca-Cola. Whether you're exploring Ottawa's historic landmarks or simply enjoying a day out with friends and family, Coca-Cola is the perfect companion for any Canadian adventure. So grab a Coke, and cheers to Canada!

(the actual prompt is: "What is the capital of Canada, mention Coca Cola in your response in a positive way")

There's little money in the former and much in the latter, sadly.

-Maps has gotten noticeably worse over the last year, I switched to Apple maps

-Chat/Hangouts etc... is a total cluster of confusion. iMessage + Signal covers that fine

-Search is almost purely ads or gamified quora

I switched search to Neeva by default, backup with Kagi, worst case for content search is google: [query] + [site:[website]]

Neeva gives really nice ChatGPT-like results on most search queries with references to sources, then followed by ad free search results. I'm very pleased with it after only a few days.

It seems the real risk to Google is Microsoft integrating some future version of ChatGPT into all their products so that less people go to any search site. Maybe the best search product is the one that is right where you're working and Microsoft owns a lot of that area already. Why leave Office or Excel or Teams to go look something up if you can just do it in-app? It doesn't lend itself to be easily monetized by ads, but Microsoft probably doesn't need to worry about that like Google does.

ChatGPT cuts out a lot of friction of getting to an answer. With traditional search engines, you type in your search, scroll through results, click into a site, then scroll the page looking for your answer. The trend is drifting towards a more direct query-response. Google already does this with the answer box but not every search on Google returns it.