Not only that. Different cultures who have traditionally had their own sense of color have all started copying each other...cause you know to "appeal to the largest number of chimps possible". Stuff from Europe, Japan, Korea and India all starts looking similar in color.

Its similar to the unimaginative western boring shit color palette that exists in Windows, Apple and Android permeating all software guis across the world.

>Its similar to the unimaginative western boring shit color palette that exists in Windows, Apple and Android permeating all software guis across the world.

Yep. Modern movies have become the cinematic equivalent of Corporate Memphis.

It is an aesthetic choice. Not one I would make, but it is one.

By drenching everything in one monchrome color gradient it is also easier to hide bad set design, costume and VFX. Doing a crystal clear shot with a steady camera, full color and a believeable effect is much harder to pull off (and thus: more expensive).

Technically nothing speaks against doing any other style of lighting and coloration, but then you cannot hide behind the colors and then you have to think a bit more deeply about color schemes than "blue=calm/depressive" and red/orange=aggressive/dangerous".

But Netflix is not in the business of producing motion pictures that are deep, Netflix wants to crank out as much content that people watch as possible, for the least budget possible.

The color tone is used by the artists to impart a mood. Sticking with the GoT theme, looking at the drab colors of Winterfell, Castle Black, etc are meant to convey the dreary nature of the cold. The drab colors of Kings Landing vs the vibrant colors of Dorn or High Garden. When done right, they can serve a purpose that helps the story. No story serving purpose comes from the trend following styles.

> The color tone is used by the artists to impart a mood.

The mood it imparts on me is annoyance.

For anyone who wants to see what color movies used to look like, I just watched Purple Noon. It's so beautiful you can just turn the sound off and use it as moving wallpaper.

Wizard of Oz is color magic.

But not in Schitt’s Creek. Worthwhile things have always been rare.

> Back in the 80s we had films that were in color

those films were mostly grain.

But as other people point out, the grade of a film has been a deliberate choice for over 20 years. None of what you've seen has ever been natural. but now its a bit more obvious.

> a bit more obvious

I.e. obviously worse. Much worse.

You've never watched Midsommar, did ye?